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Managing Systemic Attribution Error in Customer Data

Pharma companies struggle with systemic attribution error in their customer data; difficulty ensuring a correct link between sales and activity data and the customers.


The Affiliation Model for Pharma Customer Data

In order to see and value their customers, pharma commercial teams must be able to create and maintain relationships across a range of customer types. This requires some level of primary research and curation via human intelligence.

Data Aggregation for Pharma Companies

Data aggregation is a central function for pharmaceutical sales operations teams and bridging customers is the central challenge.

Why Pharma companies Struggle with Customer Master

Automation and artificial intelligence are limited when dealing with prevalent data integrity issues.


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